Email Design Review

Pottery Barn

There's no two ways about it — Pottery Barn understands the power of email design. Their emails are borderline editorial, have impeccable image editing, layout, etc. However, they rely far too heavily on images when they don't really need to. In case you weren't aware, the more your email image-to-text ratio is off the higher your chance is to land in someone's Spam folder. In short, too many images and not enough text is bad. Not to mention it completely disregards any kind of accessibility standards.

Words
Simona Pralea
Published
November 3, 2023

PROS

  1. High-end photography
  2. Premium image editing
  3. Cohesively seasonal feel
  4. Variety in layout

CON

  1. Everything is an image so not accessibility-friendly at all

What’s a Rich Text element?

What’s a Rich Text element?

What’s a Rich Text element?

What’s a Rich Text element?
What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • bullet point
  • bullet point
  • bullet point
  1. bullet point
  2. bullet point
  3. bullet point
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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