Ever look at something and think, "There was so much potential for this to be great. What happened?" This email design from Dyson makes me feel that way. It's got all the right ingredients to be really impactful but, somehow, it's trajectory has been stunted. The overall design not awful, but it it just doesn't live up to the sleek, cutting-edge vibe of the Dyson brand.
Words
Simona Pralea
Published
November 22, 2023
PROS
Uses text as much as possible to meet accessibility standards
Monochromatic color scheme feels more luxurious
Custom iconography is kind of interesting
CONS
Logo is rather small
Larger top margin could have allowed for more breathing room
Proportions feel off
The whole email feels too tight
Gifs could have really drawn attention to the product and shown it off better
What’s a Rich Text element?
What’s a Rich Text element?
What’s a Rich Text element?
What’s a Rich Text element?
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Be Indigo helps forward-thinking companies resonate with their ideal customers at every touchpoint. Balancing elegant form and seamless function, we distill larger-than-life ideas into premium, comprehensive design solutions.
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