Get to know us

Each brand is unique — we design accordingly.

Be Indigo is a design firm devoted to the details. As a dedicated partner, we meet you where you are — and deliver thoughtful, timeless work that helps your company cut through the noise.

Mission Statement

Be Indigo helps forward-thinking companies resonate with their ideal customers at every touchpoint. Balancing elegant form and seamless function, we distill larger-than-life ideas into premium, comprehensive design solutions.

Brand promise

We do big ideas justice through remarkable brand experiences.

Expertise

Design Strategy

Defining your brand through comprehensive research, strategy, and ideation.

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Brand Identity

Activating your brand with end-to-end design, application, and rollout.

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Product & UX/UI Design

Crafting cohesive digital experiences with powerful design system integration.

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DIGITAL DESIGN

Supporting your brand’s development with high-touch digital assets.

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PRINT DESIGN

Bringing your brand to life with tangible materials.

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industries

Hospitality & Leisure
Education & EDtech
TECHNOLOGY
BANKING, FINANCE & FINTECH
BEAUTY, HEALTH & WELLNESS
B2B, B2C, SAAS
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Our Team

Headshot of Diana Donaldson
Diana Donaldson
Founder, CEO + Creative Director

Building brands and designing robust products is what Diana does best. With two design degrees and 10+ years of professional design experience, she’s been loving her role as a creative director & CEO.

When she’s not up to her well-arched eyebrows in design, Diana is probably rewatching an episode of “The Office”. Or window-shopping on Etsy. Or reading Marty Neumeier books.

Headshot of Lina Markiv
Lina Markiv
Sr. Brand + UX/UI Designer

Lina’s passion for visual communication eclipsed the path she initially thought she would take with her MBA and degree in applied linguistics. For the last five years, she has been thriving in her role as a designer. She loves getting to the core of a brand and finding creative solutions to help brands reach their full potential. Magic!

In addition to being a designer, Lina is a contemporary dancer, a bookworm, and a huge fan of roller coasters.

Headshot of Rica Pitogo
Rica Pitogo
Studio Manager

Rica is an industrial engineer specializing in project and systems management. She optimizes processes and empowers teams for seamless project execution, driven by a passion for efficiency and collaboration. With years of experience, she successfully leads cross-functional teams, streamlines complex operations, and consistently delivers successful projects.

Beyond work, Rica explores the depths of the ocean through freediving, finds balance with yoga, and stays active through functional training and running.

Headshot of Simona Pralea
Simona Pralea
Brand Designer

Simona is a multi-passionate creative. With a background in communication, public relations, and psychology, she loves leveraging her expertise to craft visually compelling brand identities that effectively communicate the brand's message.

Apart from her design work, Simona loves adventurous activities like parasailing, reading police novels, or gathering supplies for new hobbies.

Let’s Talk About You.

Whether you’re looking for a creative team to lead your branding project or highly-skilled designers to level up your product design, we can help.

connect with us to start your project AT Hello@beindigo.com