Email Design Review

Macy's

Really, Macy's? This email is a bit of a disaster. Almost none of the links work which means that customers can't click through to a product page on your site even if they wanted to. Yikes. While the email design itself isn't awful, the fact that it basically doesn't function is a huge miss. It feels like this was super rushed and, as a result, some pretty major things were overlooked. Also, what's with the pixelated header image? Pretty sure you can do better.

Words
Simona Pralea
Published
February 15, 2023

Pros

  1. The images are high-quality and color coordinated
  2. Contrast in layout adds visual appeal
  3. The rewards section has an interesting layout

Cons

  1. Banner is low-res and pixelated
  2. The category grid isn't clickable
  3. None of the images are clickable. A HUGE opportunity missed
  4. So many more missing links

What’s a Rich Text element?

What’s a Rich Text element?

What’s a Rich Text element?

What’s a Rich Text element?
What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • bullet point
  • bullet point
  • bullet point
  1. bullet point
  2. bullet point
  3. bullet point
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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