How to Keep Guests Thinking of Your Brand Long After Check-Out

The Problem with Only Having One Channel

Imagine this: your guests check out from your beautiful boutique hotel, spa, or restaurant. They had a marvelous experience, but now they're back to their routine. How do you ensure they think of you for their next trip or dining experience? Many hospitality marketing professionals rely solely on the touchpoints during guests' stays. However, the game doesn’t stop when they hand over the keys.

After guests check out, staying on their minds is crucial. The good news? Email newsletters are your secret weapon. A whopping 91% of consumers check their email daily. Translation: this is your golden ticket to remind them how awesome you are.

The Importance of Consistent Visual Identity

Creating a visual experience isn’t just about slapping together some fancy graphics. It’s like creating a suite of greatest hits that your audience will immediately recognize — think The Office theme song kind of recognition. Inconsistent branding is one of the biggest brand killers. When your guests receive an email from you, it should feel familiar and trustworthy.

Consistent visual identity makes your brand sticky. Your guests should recognize your emails at a glance — whether it's a monthly newsletter, a seasonal offer, or a happy birthday message. It’s about creating an experience that feels like chatting with an old friend. And who doesn’t want to hear from an old friend, especially one offering an exclusive deal or a sneak peek at upcoming events?

More Opportunities, More Prospects

Utilizing email newsletters is a proven way to stay top-of-mind. You want your past guests looking forward to their next experience with you. From special promotions to updates on what’s new, you’re providing valuable content that resonates with their interests.

Here’s a hot tip: Mailchimp reports that segmented email campaigns can lead to as much as a 760% increase in revenue. That’s not a typo. It’s simply good strategy. Segment your list based on past behavior or preferences, and tailor your content to match. That way, you’re not just another newsletter in their inbox; you’re a personalized message that feels exclusive and caters to what they actually want.

Conclusion: Stay Top-of-Mind with Engaging Newsletters

In summary, keeping your guests’ attention shouldn’t end at checkout. Email newsletters are a solid way to stay relevant. Consistent visual identity elevates your brand, making it memorable amid the clutter. Remember, being available on multiple channels increases your chances of connecting with your audience. And, personalizing your newsletters? It’s like giving your guests a charming concierge – always attentive, always spot-on.

So don't just let them leave and forget. Transform those big ideas into remarkable brand experiences that linger. Ready to engage your customers on a deeper level? Keep those newsletters coming.

‍