Minted, we usually really love your email designs. Not only is the quality of both the images and image editing very high, but the overall layout and aesthetic is very appealing. Do you feel a 'but' coming? But this particular email design isn't your best work. First and foremost, it doesn't meet accessibility standards. In case you didn't know, text that is part of an image cannot be read by screen-readers. This means that super important things like buttons and other CTAs are not even visible, much less actionable, by members of your target audience who are vision impaired. Accessibility is taking center-stage in all areas of design these days. I suggest you get on board, too. It's an easy win-win for everyone.
Words
Simona Pralea
Published
October 13, 2023
PROS
Long header image invites further exploration
The big button captures attention to the area
All links redirect to the correct website section
Nicely designed section with lots of white space
Beautiful organized footer
CONS
Pre-header CTA can be easily overlooked
The text is an image, not actual text. HUGE accessibility issue.
The color blocking in the background disrupts the design's continuity
Image curation could’ve been better
What’s a Rich Text element?
What’s a Rich Text element?
What’s a Rich Text element?
What’s a Rich Text element?
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Be Indigo helps forward-thinking companies resonate with their ideal customers at every touchpoint. Balancing elegant form and seamless function, we distill larger-than-life ideas into premium, comprehensive design solutions.