Email Design Reviews

Deconstructing Rothy's Stunning Email Design

Let’s face it, email design is too often an afterthought for too many brands. We’re breaking down exactly what makes Rothy's emails so appealing, effective and just… chef’s kiss.

World Brand Design Society

World Brand Design Society's email design is a visual treat for several reasons — premium image editing, interesting layout, visual contrast, etc.

La Mer

Watch it! La Mer's email design will sucker-punch you with pure delight.

Skillshare

This email design from Skillshare is mediocre — so-so, comme ci comme ça, meh.

Dyson

Dyson's email design falls short of its potential. Despite the right ingredients, it lacks the sleek, cutting-edge vibe synonymous with the brand.

Victoria Beckham

We cannot say enough good things about the Victoria Beckham email designs! They are so elegant, so elevated and manage to maintain an excellent image:text ratio.

Harrods

Um, what is this? Harrods is a luxury retail company, for sure. Their promo email design is... not. This particular email is just lazy.

Pottery Barn

There's no two ways about it — Pottery Barn understands the power of email design. However, they rely far too heavily on images when they don't really need to.

SimpliSafe

SimpliSafe does a great job of leveraging storytelling in their email design, but their branding consistency could be improved.

Miraval Resorts & Spas

We expected Miraval Resorts & Spas' email design to match their luxury brand. Additionally, accessibility design standards were overlooked.

Minted

Minted, we usually really love your email designs, but this one doesn't meet accessibility standards.

Hyatt

With this email design, Hyatt just ignores email accessibility standards.

Chanel

Chanel maintains its luxury status through quality and sophistication in email design, offering a lesson in effectiveness and elevated aesthetics.

Nordstrom

Nordstrom does a great job when it comes to ecommerce email design.

Braze

Braze's email design turns heads with its bold header and sleek footer, yet the rest is noticeably underdesigned.

Rothy's

Rothy's email design captivates with a motion-enhanced header and its imagery, yet the body content misses the mark by not utilizing actual text.

Harper Collins

Harper Collins' email design features a readable logo and vibrant color scheme, but lacks in showcasing new book releases and optimizing promo code visibility.

Gucci

Generous use of whitespace, actual text incorporated, and custom icons define Gucci's email design, though there is always room for improvement.

Rothy's

Rothy's email design impresses with its design decisions, but could improve its body copy by using actual text.

The Ordinary

The Ordinary's email design stands out with only pros: from its minimal header and compelling image editing to its customer-focused message and on-brand footer.

Saks Fifth Avenue

Saks Fifth Avenue does a great job with image editing in their email design, but struggles with determining the right way to use whitespace.

J.Crew

J.Crew sure knows how to design a good email. However, there's always room for improvement.

Chanel

Chanel excels in email design with a stunning header image and gorgeous frosted texture, yet leaves room for improvement in typography treatment.

Dr. Jart+

Dr. Jart+ email design initially seemed off-putting with its color choices, but a closer look reveals thoughtful elements that tie it all together. Sneaky win.

Macy's

Macy's email design falls short with broken links and a pixelated header, hindering user experience and sales potential. Appears rushed with major oversights.

La Prairie

La Prairie, you missed a big opportunity with this email design.

Chloé

Chloé keeps it short and sweet. This email design gets straight to the point, in style.

Loeffler Randall

Loeffler Randall email design review by Be Indigo. Spoiler: we loved it, with just one major exception.

Warner Bros. Discovery+

Impressive email design by Warner Bros. Discovery features striking visuals and high-end editing. The standout layout ensures customer engagement.

Emirates

Emirates really missed the mark with this email design. Outdated, clunky, and so off-brand.

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