The Challenge
The challenge was crystal clear: to position The Lussoh! as affordable luxury hotels that elevate the hospitality experience. Through this comprehensive branding approach, we wanted to create cohesive brand experience that resonates with The Lussoh!'s target audience and sets it apart in the competitive hospitality landscape, all while evoking feelings of comfort, style, and delight.
The SOlution
Our creative process for The Lussoh!'s branding began with thorough research and collaborative workshops to understand their vision and target audience. The key factor was considering the brand from every angle. We distilled key insights and values from our comprehensive and multi-faceted research to shape the brand identity, ensuring it resonates with modern travelers seeking affordable luxury. Through iterative design, we crafted every element, from the logo to the color scheme, to convey modernity and sophistication. Simultaneously, in developing The Lussoh! app, we prioritized a human-centered approach to design a seamless experience tailored to contemporary traveler needs.
The Result
We were able to provide a transformative brand identity and app solution that significantly elevated The Lussoh!’s presence in the hospitality industry. The Lussoh!'s brand presence was strengthened, attracting a broader audience of modern travelers seeking premium experiences at affordable prices. This, in turn, positions The Lussoh! as a leader in the competitive hospitality landscape, poised for sustained growth and success.
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