Louvelle

Designing for a Luxury Peer-to-Peer Startup’s Discerning Audience

Louvelle is a peer-to-peer community app that redefines luxury by allowing members to lend and borrow high-end fashion pieces. With a focus on modern trends and timeless classics, Louvelle curates an authentic community of style enthusiasts. Be Indigo was brought on board to consult on their brand identity, design a landing page, and create email templates and signatures that resonate with their sophisticated clientele.

Design Strategy
Marketing Collateral
Product + UX/UI Design

The Challenge

As a brand-new startup, Louvelle faced the challenge of having no existing marketing materials or established brand identity. They wanted to ensure their visual presence would appeal to their discerning audience, fostering trust and confidence in their peer-to-peer luxury platform.

The SOlution

We began by reviewing and exploring options for Louvelle’s brand identity. This was followed by designing a sleek, engaging landing page that introduces potential users to the Louvelle experience. Additionally, we developed visually appealing, functional email templates and professional email signatures to ensure consistency across their communications. Each design decision was carefully tailored to highlight Louvelle’s focus on luxury and community.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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The Result

With polished marketing materials, Louvelle successfully positioned itself as a trusted platform for lending and borrowing high-end pieces. The landing page and email designs contributed to a seamless user experience, setting the tone for Louvelle’s future growth and engagement within the luxury community.

Flyer of Fall activities at Carmel Valley Ranch
Working with Diana and the Be Indigo Team was an incredible experience. Their design work brought a fresh and cohesive look to Louvelle, from the landing page to email signatures and branding advice. Their attention to detail and creative input elevated our visual identity and helped shape the aesthetic of our app. We couldn’t be happier with the results!
Tanya Tamer, Founder + CEO at Louvelle Inc.

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