The Challenge
As a new venture, Biom faced the critical task of developing a brand identity that resonated with their mission of timeless, natural wellness. They needed a design that did justice to their unique blend of tradition and innovation, and also appealed compellingly to their target audience.
The SOlution
Understanding Biom's core values and envisioned aesthetics was our starting point. Immersive research into their philosophy, the physical space of their facilities, and their target audience preferences guided our strategic design process. From this deep understanding, we crafted a visual direction that informed all aspects of Biom's brand identity:
- Logo: A clean, evocative design reflecting Biom’s commitment to natural wellness.
- Color Palette: Earthy tones that evoke a serene, inviting atmosphere.
- Typography: Soft yet strong fonts mirroring Biom's blend of reliability and tranquility.
We compiled these elements into a comprehensive brand guide, ensuring consistency across all platforms and touchpoints. We also directed the creative photography that would capture the essence of Biom’s environment.
The Result
Our holistic branding approach enabled Biom to launch with a strong, distinctive identity that thoroughly encapsulates their ethos of balance and rejuvenation. Our collaboration with Biom continues as we optimize and expand their digital presence, ensuring their brand remains vibrant and relevant in the wellness industry.
