The Challenge
Hotel Miramar San Juan’s messaging and visual identity were focused primarily on the property itself rather than the local culture it sought to celebrate. The hotel needed a refreshed approach that aligned its brand with the rich heritage and vibrant essence of Puerto Rican culture, ensuring that its guests' experiences felt authentic and deeply connected to the local community.
The SOlution
Through a collaborative brand strategy process, we developed a distinctive brand voice that celebrated Puerto Rican culture while maintaining a modern and approachable tone. We crafted a vibrant visual identity featuring bold, culturally inspired design elements and colors that reflected the energy of San Juan. Additionally, we created a comprehensive brand guide to ensure consistent application across all touchpoints. This included templates for marketing materials, enabling the hotel to seamlessly communicate its refreshed identity through digital and print channels.
The Result
The new branding for Hotel Miramar San Juan successfully shifted the focus to celebrating local culture while maintaining a modern and welcoming aesthetic. The refreshed identity resonated with guests, enhancing their connection to the local experience and setting the hotel apart in a competitive market. With cohesive branding and a library of adaptable materials, the hotel is now well-positioned to tell its story in a meaningful and engaging way.
