TCS World Travel

Engaging Luxury Travelers Through Strategic Design

TCS World Travel, the most awarded private jet expedition company in the world, has been delivering unparalleled luxury travel experiences for over 30 years. To support their marketing initiatives, we collaborated with Block+Tackle to provide a suite of high-end marketing design solutions, including landing pages, email templates, and motion graphics. These materials were tailored to reflect TCS’s commitment to exceptional quality and to resonate with their discerning clientele.

B2C
Marketing Collateral
Email Design
Product + UX/UI Design

The Challenge

TCS World Travel faced the challenge of creating marketing materials that not only upheld their world-class brand standards but also resonated with their audience. They needed designs that were elevated, engaging, and reflective of the exceptional quality their customers expect. This required a strategic approach to ensure all materials effectively communicated their commitment to luxury and innovation.

The SOlution

We meticulously studied TCS World Travel’s brand guidelines and combined them with editorial layout techniques to create a cohesive and sophisticated design language. By focusing on strategic design elements, we designed and built landing pages, email templates, and motion graphics that were visually stunning and purposefully crafted to capture attention, encourage interaction, and make audiences want to explore further.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • Bullet
  • Bullet

The Result

With these newly designed templates, TCS World Travel is now equipped with cutting-edge marketing materials that align with their brand’s prestige and innovation. The templates not only uphold their brand standards but also strategically engage their audience, fostering a deeper connection and driving interaction. These designs have empowered TCS World Travel to maintain their position as a leader in the luxury travel industry.

Flyer of Fall activities at Carmel Valley Ranch

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