The Challenge
Marriott faced significant challenges with their presentations, which were not well-designed, on-brand, or visually captivating. Their existing materials struggled to effectively communicate complex concepts in an engaging manner. They needed a creative overhaul to not only communicate their ideas clearly but also resonate visually with their audience, reflecting the sophistication synonymous with the Marriott Bonvoy brand.
The SOlution
Our process began by sketching the flow of the presentations, gathering all necessary materials and engaging in extensive image editing to ensure each element fit seamlessly into the overall aesthetic. We embraced Marriott's willingness to "step outside the box," designing a unique look featuring elevated stick figures integrated into a luxurious scrapbook-style collage. To visually narrate complex ideas, we meticulously assembled slides that demonstrated the progression of each concept. We also utilized AI-generated images for elements where existing visuals were unavailable, ensuring a cohesive and high-end design. Once the slides met our quality standards, we transformed them into editable PowerPoint templates so the Marriott team could easily customize them as needed.
The Result
Marriott’s marketing team was thrilled with the elevated collage-inspired aesthetic, which successfully translated complex ideas into visually compelling narratives. Marriott continued to request additional presentation designs, a testament to the impact of our work. The presentations not only enhanced their internal and external communication but also strengthened their brand identity by aligning it with a sophisticated and innovative visual language.
